Jess Boyd

Public Relations | Social Media | Web Content Management

Writing is my passion. Whether it is in the form of a tweet, blog post, news release, feature article or marketing plan, I can cohesively communicate an organization's message across multiple platforms.

I currently live in Tallahassee, working for the Florida Department of Environmental Protection in the press office, working on communications iniatiitves with the district offices as coordinating the production of collateral materials. 


I graduated in December 2013 with a degree in public relations from Harding University in Searcy, Ark. During my sophomore year, I studied abroad in Paris, France with eight other students and faculty from Harding. Living in Europe for three months taught me to have a global outlook on culture and trends and to communicate with others despite language barriers. I discovered my love of traveling and documenting my adventures through narrative and photos.

I started a travel and lifestyle blog, Stamp in My Passport, after I returned from Paris both as a way to share travel advice and as a creative outlet. What began as a personal project has since grown to 1,400+ followers (RSS feeds, Twitter and Facebook) and through the process I have learned how to market myself and create an engaged audience. 

I have a wide variety of public relations and communications experience working with both nonprofits, agencies, and state government handling their content management, media relations, social media and event planning.

Portfolio

Unlicensed Activity Awareness Week

One of the proactive successes of the Unlicensed Activity Media Campaign was the creation of Unlicensed Activity Awareness Week this year by DBPR, in partnership with the Better Business Bureau, to set aside time to focus on the dangers unlicensed individuals pose and the importance of hiring licensed professionals.

The social media campaign included daily content and graphics highlighting unlicensed activity in the construction, real estate and accounting industries. The link to the press release was DBPR’s most viewed and shared Facebook post to date reaching 6,064 people and receiving 150 likes, comments and shares.


PRSSA Bateman Case Study Competition

I participated in Harding PRSSA's  first Bateman Case Study Competition team. The 2012 theme was anti-bullying awareness. Our team partnered with the White County Child Safety Center and helped organize the "Light Up the Streets" 5K and after party. To go along with the glow-in-the-dark 5K, we named our campaign "Glow: Shedding Light on Bullying."


Petit Jean Yearbook

These are two spreads that I put together for my section in the yearbook. I wrote  the stories in addition to choosing photos and writing the headlines and photo captions.


Design

Redesign ULA flyers, brochures and promotional trinkets to better align with the overall message of the ULA Media Campaign.